ActivePipe

Access all that Madison has to offer through the Madison Hub your single sign-on. From accessing marketing request forms, to social media management, the hub streamlines all aspects of your workflow, saving valuable time and improving efficiency.

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Overview

Creating an Email

Access Shared Email Templates

Sending a Email

Market Insights

Sent Email Analytics/Report

Updating Your Profile

Adding Digital Guide to Template

FAQS

What makes content marketing different from traditional advertising?

Content marketing focuses on creating valuable, informative, and engaging content that attracts and educates your target audience. It's about building a relationship with your audience by providing them with useful information, whereas traditional advertising typically involves paid promotional messages that aim for immediate sales. Content marketing builds trust and credibility over time, leading to long-term customer loyalty and organic growth.

How do you determine the success of a content marketing campaign?

Success in content marketing is measured by a combination of key performance indicators (KPIs) tailored to your specific goals. Common metrics include website traffic, engagement (such as likes, shares, and comments), conversion rates, and return on investment (ROI). We provide transparent reporting and analysis, allowing you to track progress and make data-driven decisions to optimize your strategy for the best results.

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